Britvic / Pepsi Xtra Cold
For Britvic's unique chilled draught Pepsi dispense system, we designed and delivered the world’s first mass produced ceramic condensation font...
The under-bar cooling and dispense system delivers the perfect balance and consistency of carbonation, syrup mix and temperature to give consumers a flawless cola experience. And giving Pepsi Xtra Cold its powerful and iconic presence on the bar is our ceramic condensation font - produced from a unique high strength, high load engineering ceramic.
We delivered two versions of the font - one with a silver finish for Britvic’s free trade accounts, the other with a gold finish for Mitchells & Butlers’ Harvester and Toby Carvery businesses.
Both incorporated an interchangeable front lens, so that branding could be easily updated and changed.
According to Britvic, the font heightened the presence of soft drinks in the on-premise environment, and helped to deliver an impressive six per cent growth in cola sales where the new system was installed.