As America, and the rest of the world, becomes increasingly aware of the crucial role that cereals and grains play in maintaining health, scientists in Mother Murphy's laboratories have been busy refining, amplifying and bolstering the flavors that start the day for millions of consumers. From granola and whole-grain breads to the latest fruit and spice combinations in today's cereals, we're here to put the flavor in, as consumers continue to seek out healthier foods.